Welcome to Nuvance Health: New brand identity revealed

Posted: 8/20/2019

To mark the creation of Nuvance Health, and as one of many steps to transform the healthcare experience for consumers in New York’s Hudson Valley and western Connecticut, the nonprofit system today unveiled its new brand with an advertising campaign, a new system URL,, and new social media pages.

The brand conveys Nuvance Health’s motivation to challenge assumptions and expectations in healthcare and to deliver more convenient, accessible and affordable care throughout the region.

Nuvance Health was formed April 1, when Western Connecticut Health Network and Health Quest Systems Inc. combined. The system’s seven hospitals and 2,600 doctors serve an area that encompasses about 1.5 million residents.

“Coming together to become one health system gives us a tremendous opportunity to redefine how we provide care by improving on traditional healthcare experiences and elevating our ability to connect our communities with an expanded care network,” said Dr. John Murphy, CEO of Nuvance Health.

“With our Nuvance Health brand firmly in place, we have an opportunity to create an incredible energy and culture for our new health system, for our employees and for our community,” said Robert Friedberg, president of Nuvance Health. “Our patients have told us they value a healthcare partner who stands for something beyond what is expected.”

To deliver this, Nuvance Health is committed to living by four foundational values:

  • We’re committed to being personal. We focus on how we treat people emotionally as well as clinically.
  • We embrace our imagination. We always challenge the expected, inspire curiosity and never settle.
  • We practice being agile. We stay open-minded and overcome barriers by embracing change.
  • We stay connected. We work together, share ideas and push beyond silos. We are one team that’s there for our patients.

As part of the Nuvance Health branding, keeping the names of the hospitals was important recognition of their unique histories and devotion and connectivity to their respective communities.

In the coming year, Nuvance Health will launch new programs and services making healthcare easier for patients to navigate across the growing health system.

For more information about Nuvance Health, visit our website.

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